Is your business still rolling out the same marketing plan in 2009 as you have in previous years? If so, why?
There is now an abundance of evidence that audiences are changing their media consumption habits and that online is becoming the hottest place to start directing your marketing dollars. Even traditional media placement legend Harold Mitchell told Adnews recently that he saw 2008 as a year of significant change in the advertising industry, one that cemented the digital age as the permanent force in media.
But how many businesses owners and marketing managers have started making the transition with their own businesses? How many are currently sitting down and mapping out the same old marketing plan for 2009, allocating a budget to Yellow Pages that go unread or old media with declining audiences but higher rates?
There’s no doubt that we are entering a difficult economic climate. Businesses that adapt quickly and implement cost-effective changes reflective of the new media landscape will emerge in a much stronger position.
If you haven’t already begun exploring new options for your marketing, then make 2009 your year of transition:
- Create a truly informative, conversational and interactive website
- Cut back your Yellow Pages spend and allocate it to search engine optimisation so you can drive more relevant traffic to your site
- Begin exploring social media and engaging with people in and around your industry
- Ensure all your advertising encourages people to visit your website where you can explain more about your product or services
- Discover the amazing measurability of online marketing where you can constantly tweak your efforts to improve results
- Generate free publicity online or in the traditional media from strategic website content and commentary
- Place your TV and radio ads online
Don’t get left behind. Start allocating part of your advertising budget to digital media. If you have any doubt at all about the effectiveness of your marketing then you owe it to yourself to explore more measurable and cost-effective options.
And of course, we’d like to help you.
Sticky understands how effective a good online strategy can be and we know how to achieve it.
This website has the highest traffic rank (according to Alexa) of any Newcastle advertising agency.
Sticky have 3 sites ranked in the top 50 Australian marketing websites
Our sites rank very highly in online searches and so do our clients
Last year it was suggested that Sticky could be the “top dog in social media by 2010″
We have contributed to two international marketing books discussing social media
In short…we live and breathe this stuff.
If you’d like to discuss how you can blend your traditional media budget with an powerful online strategy, give us a call, drop in for a coffee and lets talk.
